Sweeps Trends to Watch
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
Articles by Patty Odell
Tropicana Introduces New Flavors
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
Beauty Marks
One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
Walmart Races to NASCAR Fans
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350
Mobilizing Mobile Shoppers: A Strategy Beyond Coupons
For retailers, mobile technology is providing new strategic opportunities to overcome problems associated with traditional loyalty programs – but there’s more to mobile loyalty than offering coupons
AMF Puts a New Spin on Tracking Digital Coupons
AMF Bowling Centers has been working with marketing technology firm RevTrax to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales.
Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.
Problem Solvers: Agencies Share Client Problems and Solutions
Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.
Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers' attention. The latest advances in film coating and manufacturing technology have opened
