Rite Aid Offers Gift Cards in Exchange for New Prescriptions

Posted on by Patty Odell

Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services. Rite Aid has to come in with a pretty unique offer because many of its competitors try the same thing.

People who use the coupon will receive a $25 Rite Aid gift card for each prescription, up to $50. And for every prescription that they switch to Rite Aid they will be entered into a sweepstakes for a chance to win a year’s worth of free gas valued at $2,600. As an added incentive, the customer will continue to be eligible for weekly drawings through April 24, as long as the transferred prescriptions stay with the drug store chain.

The sweepstakes, called “Fill Up & Fuel Up” is a popular program that the company first initiated when the prize of gas soared through the roof several years ago. Eight winners will each receive the year's worth of free gas, good at any gas station.

Rite Aid has about 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. It ran it’s first Fill Up & Fuel program in 2008 and received “hundreds of thousands” of entries, a spokesperson said. Under that promotion customers who transferred prescriptions to Rite Aid got a $30 gift card.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.