Social Fits Chicos

|  by Patty Odell

Women's apparel marketer Chico's FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

Tropicana Introduces New Flavors

|  by Patty Odell

Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.

Beauty Marks

|  by Patty Odell

One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

Walmart Races to NASCAR Fans

|  by Patty Odell

Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350