Product Info, Sweeps, Coupons Top List of Reasons TV Viewers Interact with Social Media Symbols: Accenture Study
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The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That
A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.
Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
"Beard-a-Thon," that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.
Six tips to improve your gift card marketing efforts and three new uses for the cards.
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative.
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.