Tropicana Introduces New Flavors

|  by Patty Odell

Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.

Beauty Marks

|  by Patty Odell

One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

Walmart Races to NASCAR Fans

|  by Patty Odell

Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350

Look, Up in the Sky

|  by Patty Odell

Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.