New information has revealed how global marketers structure and manage compensation practices with their advertising agency partners in a new benchmarking study from Association of National Advertisers.
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
7UP has formed a deal with Alianza de Futbol to launch the Sue
U.S. Bank is rewarding its most loyal check-card customers with
Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Super Hero Augmented Reality."
The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called
Spending across all digital media, total U.S. communications industry spending increased 4.2% in 2011, from $1.076 trillion in 2010, according to the VSS Forecast Mid-Term Update
In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
