Patty Odell
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Agencies
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
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Agencies
Cost Plus Uses Pinterest Contest to Show Off New Collections
Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.
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Digital
Top 10 Must-Dos for Loyalty Programs
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.
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CPGs Offer Fewer Coupons with Lower Offers: Study
In the first half of 2012, consumer package goods marketers offered fewer and less attractive coupons, which brought the past three years of redemption volume growth to an abrupt halt: NCH
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Agencies
Clif Bar Gets People Geo-tweeting for a Coupon
In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.
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Agencies
7 Drivers to Increase Sponsorship Value with Consumers
A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property
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Agencies
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
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Agencies
2012 PRO Award Finalist: United States Tennis Association for USTA
2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”
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2012 PRO Award Winner: MSL Group for UL
2012 PRO Award Finalist: MSL Group for UL and the “Commit a Minute to Safety 2011” promotion.
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Agencies
2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.
2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman