Nicole Schuman
-
Crisis Management
Truth, Trust and Tech: Key Takeaways from PRSA ICON 2025
2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession.
From
-
Crisis Management
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.
From
-
Branding/Marketing
PR Roundup: “Your Mom” and Media Relations, CEOs Go Quiet, and Capri Sun’s Tricky Halloween
PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.
From
-
Branding/Marketing
Halloween Hits: How Brands Are Turning Tricks and Treats Into Engagement
PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season
From
-
Crisis Management
PR Roundup: WaPo Has a Heartbeat, AWS Outage Lessons, Group Chat Dominance
This week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.
From
-
Crisis Management
AI Sentiment Analysis: Is Your Brand Being Misrepresented?
Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.
From
-
Branding/Marketing
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust
This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.
From
-
Crisis Management
PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America
This week’s PR Roundup reviews the first public appearance of the American Eagle CMO since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data.
From
-
Digital & Technology
How to Make Press Releases Work for Journalists and AI Algorithms
In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.
From
-
Crisis Management
Not If, But When: Data Breaches Threaten Brand Trust
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.
From
