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  • Off the Menu: What Venu’s Demise Really Means

    The words “shocker” and “stunning” have been thrown around following the news that Disney, Fox Corp. and Warner Bros. Discovery are discontinuing plans to launch Venu Sports, but there have been red flags on the field since its genesis.

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  • Chief Marketer: CMOs Dish on AI, Content Creation and Brand Building at CES

    C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing. Following are insights and strategies shared by six brand-side CMOs during the first official day of CES…

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  • CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas

    Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured […]

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  • CES 2025: Booth Designs, Insights and Happenings in Las Vegas

    From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week (Jan. 7-10) is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds […]

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  • Experian Launches Its First-Ever Third-Party Data Marketplace

    The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a data […]

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  • The Brief: B.S. Blockers and ‘Unfair Canada’ Pop-ups

    This week’s hot takes on hot topics in experiential marketing cover B.S. Blockers, “Unfair Canada” pop-ups and an aerial anniversary tour.

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  • The Mocktail Movement Goes Mainstream

    What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute “must-have” at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isn’t a new concept, but a growing […]

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  • Meta’s Shady Characters; Apple’s Shady Recordings

    Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

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  • How Verizon’s First Super Bowl FanFest is Going Beyond NOLA

    As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,

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  • People’s Choice: Our Top 10 Most-read Stories of 2024

    Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]

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