Lynn Leahey, Author at Chief Marketer

The Infrastructure Battle for Walled Garden Interoperability

Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The battle for walled garden interoperability isn’t about media spend anymore – it’s about who controls the infrastructure. While Google, Meta, and Amazon lock down their ecosystems, a parallel universe is being […]

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As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?

By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute strategies, optimize performance, and report results. They do all this while communicating with other agents to complete transactions. It’s automation at scale. It sounds great. The one word almost completely […]

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Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source

By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have been taken in the US in line with the Trump administration’s views on free speech, including relaxing fact-checking processes for Facebook and YouTube, and the recent decision to ban European […]

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From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video

The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers define audiences, measure success and drive real-world sales lift. Cynopsis asked Molly Ryan, Director of Agency Partnerships, Kroger Precision Marketing, for her take. You work at the intersection of retail […]

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TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]

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Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action

By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super Bowl to the Winter Olympics, the FIFA World Cup, and the NBA Finals. The promise is scale. Emotion. Cultural relevance. But here’s the uncomfortable truth revealed by consumer research: while […]

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AI Won’t Save You From Your Bad Data

By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI was everywhere. But the thing that stood out most was not a flashy demo or a new use case. It was a statistic: 60 percent of AI projects will be abandoned this year because companies are not ready from a […]

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Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?

Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has. But the real question is not whether CTV is more measurable than linear TV — it clearly is. The more meaningful debate is whether CTV measurement has truly […]

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CTV’s Supply Chain Isn’t Broken — It’s Misunderstood

The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer pipes. More “direct” paths. The assumption is that complexity itself is the problem — that if we flatten the ecosystem, transparency and efficiency will follow. But what if complexity isn’t dysfunction? What if it’s simply the structural reality of how […]

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Expanding the Black Narrative: The Importance of Telling the Full Story

By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us, a time traditionally used to honor and reflect on the hundred years of history built by Black America. But Black history is not finished. In fact, it’s still being written and it includes a multitude of voices, experiences and narratives […]

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