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AI Ads Are Forcing the Industry to Get Privacy Right, Finally

By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital advertising has followed the same pattern. Innovation comes first, guardrails come later. Search, social, and programmatic advertising all scaled rapidly before the industry fully grappled with privacy, transparency, and user trust. The result was predictable: years of regulatory correction, platform […]

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Cynsiders

The question isn’t whether AI changes hiring. It’s whether leaders are paying attention

As AI absorbs more of the tasks that once defined early careers — the research, the drafts, the foundational “grunt work” — media organizations are reckoning with a deceptively simple question: what happens to the people who were supposed to learn by doing it? Chad Maxwell, President of KSM Media, argues that the industry is […]

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Cynsiders

Building the New Creator Studio

The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler, head of creator studio PAVE, thinks most of them are solving the wrong problem. Cutler explains why PAVE’s model — developing new intellectual property alongside creators rather than monetizing what already exists — is closer to the old Hollywood studio […]

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CTV Roundup

AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show

Lightning-in-a-bottle characters, a world we’ve never seen, and something to say. AMC’s Dan McDermott breaks down what separates a hit from everything else.

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Cynsiders

How the 2026 World Cup Reshaped the U.S. News Agenda

By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest sporting event of the summer. It became one of the defining stories on U.S. television news. Over five weeks, coverage moved far beyond match results. Team USA, host cities, underdog runs, controversy and individual players all influenced which stories broke […]

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Programming

Three-on-Three and Going Public: Jeff Kwatinetz on Why Brands Are Betting on BIG3

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today’s advertisers are looking for.

Cynsiders

Solving Hard Data Problems Early to Stay Ahead of Market Shifts

By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the same thing in common: data. And the companies that have benefited the most from these shifts also share something in common: they worked on solving hard data problems before their peers did. Early on, mobile was often dismissed as a […]

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Cynsiders

The New Battle for the Living Room: Why Distribution Is Becoming as Valuable as Content

By Raghu Kodige, Founder and CEO, Anoki For the better part of a decade, the streaming wars have been defined by one thing: content. Media companies invested billions in original programming, exclusive sports rights, and expansive streaming libraries, all with the goal of attracting viewers and building subscriber bases. The assumption was whoever owned the […]

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Cynsiders

The Four Advertising Myths That Won’t Survive the AI Era

By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how advertising works. It inherits ours. Within a year or two, an autonomous agent will move a real share of your budget without asking permission. But what it does with that money will depend on assumptions most teams have never examined. […]

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Cynsiders

How Hyundai Is Using the World Cup to Redefine What a Car Brand Can Be

Hyundai is making its World Cup moment count. The automaker’s new global campaign, “Next Starts Now,” pairs brand ambassador Son Heung-min with five breakout football talents — and a Boston Dynamics Atlas robot — to put Hyundai’s mobility vision on the world’s biggest sporting stage. Julia Kim, Head of Brand Communications as Hyundai Motor Company, […]

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