Kait Shea
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B-to-C Events
ILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]
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B-to-C Events
The Brief: Tanq Holidays and the Wienie 500
This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.
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B-to-B Events
2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power
If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the last decade, the media presentations have evolved from glorified business meetings to all-encompassing brand immersions, and on May 13 at New York’s Javits Center, the company did its part to raise the experiential bar. From the stage to […]
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B-to-C Events
The Brief: Nostalgia Malls and Fizz Mobs
This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.
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B-to-C Events
The Brief: Fuel Stores and ‘Mothers of Max’
This week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and floral moms.
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B-to-C Events
Pop-up Perfumeries
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to […]
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B-to-B Events
Ford Performance’s High-octane Season Launch Brings Stakeholders to the Speedway
There’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof.
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B-to-C Events
The Brief: Gringo Tests and Lemonade Stand-Ups
This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.
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B-to-B Events
AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists
Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]
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B-to-C Events
The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”
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