Kait Shea
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Pop-Ups
The Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.
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Festivals & Fan Cons
4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever Los Angeles edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And from Oct. 3-4, consumers, pop-culture icons and 300-plus brands celebrated the milestone across the L.A. Convention Center and Crypto.com Arena. Once again, tens of thousands of fans attended the festival […]
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Festivals & Fan Cons
The Brief: Crypto Lakes and Coffee Revolutions
This week’s hot takes on hot topics in experiential marketing cover crypto lakes, tech-inspired beauty launches and the Boston Coffee Party.
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Pop-Ups
Experiential Marketing Trend of the Week: Brand Gazettes
The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
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Festivals & Fan Cons
How PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world’s largest IRL gaming event this year with a booth of its own.
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Cause Marketing
The Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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Pop-Ups
Sephora & Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups to Campus
While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.
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Pop-Ups
The Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
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Pop-Ups
How Edgard & Cooper’s ‘Pet Holiday Calendar’ Influences its Event Strategy
When Edgard & Cooper carved out a plan to reclaim the “soul” of its company, it leaned into its core belief that pets deserve the best, and that the relationship between animals and their humans should be celebrated.
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Pop-Ups
The Brief: Cat Bodegas and Cinema Lavazza
This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.
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