Kait Shea
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B-to-C Events
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]
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B-to-C Events
The Brief: Dive-In Theaters and Kidney Passes
This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for Bytes and an experiential Dive-In Theater.
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B-to-C Events
The Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.
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Festivals & Fan Cons
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]
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B-to-B Events
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor. […]
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B-to-C Events
The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches
This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers and chainsaw-sliced sandwiches.
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B-to-C Events
SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge
From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is […]
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B-to-C Events
Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week
From the NBA to MLS to the NCAA, AT&T anchors its sports sponsorship and athlete partnership strategies in its philosophy of “connecting people to greater possibility.” So when brand partner and hoops superstar Cooper Flagg was expected to be the No. 1 overall pick in the 2025 NBA Draft (spoiler alert—he was), the company celebrated […]
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B-to-C Events
The Brief: Cheesesteak Races and ‘ColdplayGate’
This week’s hot takes on hot topics in experiential marketing cover Cheesesteak Races, puppy lounges and how brands responded to “ColdplayGate.”
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B-to-C Events
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll indeed ignited a worldwide frenzy following Greta Gerwig’s blockbuster film, but Barbie’s influence is entering a new era with the debut of Barbie Dream Fest in 2026.
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