Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
Key considerations for developing a social commerce strategy.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
How the CPG brand is allocating media investment to support innovation.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Ten tips for creating a killer influencer event.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
How General Motors is making progress with its first-party data strategy.