Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what's next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
A Meta executive shares what's next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
Best practices on making strategic and successful connections during in-person and online experiences.
The brand's media strategy, social investment, measurement approach, and more.
Five steps to increasing brand loyalty and love.
Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.
We spoke with Walgreens CMO Linh Peters about the brand's largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.
Five marketing insights gleaned from the Barbie frenzy.
A look at new trends in retail commerce and how marketers can harness their potential.
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.