Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

Marketers on Fire: ZenBusiness CMO Ryan Pitylak

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Data & Analytics

Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers

Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.

Heinz Reveals ‘Hidden Spots’ for Snack Breaks in Call of Duty Warzone Pacific Caldera Map

We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.

Data & Analytics

Chief Marketer’s Most-Read Articles of 2021

Our top editorial programs and interviews with high-level marketers made the list.

Data & Analytics

The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO

The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.

Acquisition

Executive Insights: Trends Marketers Should Keep an Eye On for 2022

Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.

A Chat With Qualcomm SVP and CMO Don McGuire

We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.