Joanna Gerber, Author at Chief Marketer

AI

AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)

There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and […]

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AI

Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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Marketers

This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

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Marketers

OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

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Marketers

Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]

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Marketers

Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

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Marketers

The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]

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AI

This Company Says It’s Found A Way To Balance Automation With Human Control

Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […]

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Marketers

What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]

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AI

This AI Startup Encourages Hallucinations For The Sake Of Creative Inspiration

AI has a tendency to generate false information in response to queries and present it as fact – which is a bad thing, right? Not always, according to Springboards, a self-described “creative AI tool” designed to generate inaccurate information for the sake of sparking creativity. Instead of trying to reduce hallucinations, Springboards is leaning into them, […]

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