Joanna Gerber
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AI
When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]
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Marketers
Amazon Ads Opens A Beta Test For Its New MCP Server
Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.
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AI
What’s Next For ChatGPT Ads: The Facts And The Theories
Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?
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Campaigns
Sapphic Dating App HER Prioritizes Community Over Swipes in New Campaign
The new campaign for sapphic dating app HER goes beyond just swiping and emphasizes the importance of community and connection.
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AI
What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation
ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.
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AdExchanger Talks
Turning Snark Into Strategy, With The Onion
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.
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AI
This Startup Says Good Isn’t Good Enough To Win The AI Search Game
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.
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Data-Driven Thinking
Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is
Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.
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Marketers
Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers
Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.
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AI
Can AI Chatbots Run Ads Without Losing Consumer Trust?
AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.
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