The flagship store has increased local sales 15% higher than Wayfair’s national average and more than half of store shoppers are new to the brand.   Wayfair’s inaugural large-format store in Wilmette, Illinois, is driving new customers to its brand and boosting sales. In fact, sales in Illinois are 15% higher than Wayfair’s national average […]

PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).

By Alexandra Theriault, Chief Growth Officer, Lotame As consumer demands rise and the threat of third-party identifier deprecation looms, shifting to first-party data is no longer theoretical—it’s vital. But despite major investments, many enterprises still can’t meaningfully activate their first-party data. Why? The problem isn’t technology. It’s politics. Siloed teams, legacy infrastructure, and misaligned incentives […]

As the BIG3 basketball league heads for its eighth season, founders Ice Cube and Jeff Kwatinetz share how they’re reinventing the game to deliver a next-level sports experience for fans and team owners.   What was the inspiration for forming the league in 2017? How has it evolved since then? The inspiration was that fans […]

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. How are social-first, […]

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the […]

This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.

Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.

In 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025…   Branded Badge Printing …How […]