Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent…
One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes.
To make the most of mobile email, however, it's critical that you think beyond the traditional messages you send to your customer's desktop PC. Obviously you must optimize the physical format of the email to the device. But just as important is leveraging the mindset and motivation of mobile users.
Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers' mobile strategies. Maxymiser's Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.
Universal Studios is promoting the "Tower Heist" movie with a Facebook scavenger game that offers credits for uncovering "Heist It Back" buttons in the network.
Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:
While it'll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won't be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.
Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.
What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a milestone as any
When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer
