Shifting Your Brand to an Omnichannel Perspective
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
No more is the digital world a place where consumers have to be, but rather a space that they love to be in.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
Lists featured this week include Van Bourgondien’s Dutch Bulbs, Raspberry Ketone Diet System and AMG Health Insurance Responders.
Chili's gets targeting right, with a personalized email that hits all the right notes.
Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
Lists featured this week include CoffeeBerry, Design Toscano and Pitney Bowes Manufacturing Professionals.
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.
Lists featured this week include American Senior Association Donors and Breitbart.com.