Chief Marketer Listline Feb. 25
Lists featured this week include American Water Works Association and Healthwire eNewsletter.
Lists featured this week include American Water Works Association and Healthwire eNewsletter.
A Virginia pizza shop owner offers discounts to any customer who brings in a gun.
One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.
Access Intelligence's DM Confidential is now part of the Chief Marketer network.
If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.
There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.