Beth Negus Viveiros
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Agencies
Customers Should Be the Focus of Your B2B Story
Want to tell better B2B stories? Put your customer at the center of the tale.
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Agencies
B2B Event Spending On Rise: Survey
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
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Agencies
Marketing Automation Helps Cataract Steel Expand Customer Base
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
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Agencies
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
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Agencies
Marketing Automation Adds Up for Bookkeeping Firm
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
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Agencies
Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
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Agencies
Predictive Analytics Helps SAP Reach New Audience
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
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Agencies
Conversion is Top Priority: Hubspot Report
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.
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Agencies
Sprint, Microsoft, Experian See Opportunities in AI
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
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Agencies
Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
