You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.

After more than 40 years with the Consumer Technology Association, CEO Gary Shapiro doesn’t show signs of slowing down.

By Deborah Hall, CEO and Co-Founder, DIVE,  which brings social content to DOOH and CTV devices.   2025 is just around the corner, and it’s set to be a year that sees Connected TV continue to transform how brands engage audiences, by blending social media’s dynamism with television’s reach. The current wave of CTV innovation—driven […]

The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are akin to the last soldiers standing on the battlefield clinging to the flag of a fallen nation. In short, it’s over. But we can’t measure the downfall of cookies by looking at the bidstream. There […]

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was […]

Picture this: There’s a mom sitting on a park bench. It’s a sunny day, and she’s watching her kids play ball on the grass. She takes a quick look around to confirm no one’s watching her. Then, when she’s sure she’s not being observed, she takes out of her bag … a GoGo squeeZ pouch […]

In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts […]

It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was […]

This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.

 “The M Factor: Shredding the Silence on Menopause” premieres Thursday,  October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and Emmy Award-winning journalist Tamsen Fadal explains why the film is “a movement” for women. What was the genesis of the documentary? We created it because we needed a global conversation. […]