Procter & Gamble’s Iams Co. is hosting its annual pet-adoption drive pegged to the holidays. The Iams Home 4 the Holidays effort seeks to place 350,000 cats and dogs in new homes this season. Tie-ins with the Helen Woodward Animal Center and 2,000 …

Online shoppers are booting up more frequently, making 33% more shopping trips during the week ending Dec. 4 than they did last year.

McDonald’s Corp. is backing the 2006 FIFA World Cup with a global sponsorship that will include ticket giveaways, online games and new product offerings. Under the sponsorship, the QSR will highlight the McDonald’s Player Escort Program. Through the …

The first-ever Orlando World’s Fair For Kids has signed on a host of sponsors for the upcoming event. The exposition, which takes place April 15-23, 2006 at the Orange County Convention Center in Orlando, incorporates the latest developments in sports, …

Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…

The Wall Street Journal reported early on Tuesday morning that Microsoft and Time Warner were close to a deal that would form an online search and advertising partnership between the two companies. The deal would put the collaboration in contention with Google…

Last year, BellSouth and SBC Communications, now part of AT&T, partnered to purchase Yellowpages.com and join their respective telephone directory services in order to further this online service. On December 1st, BellSouth Corp. and AT&T Inc. officially…

“Based on demand from online publishers, we are opening our Publisher Network to the broader publisher community. Through the expanded platform, we plan to offer unique products and services to publishers of all sizes…

Last August, The Economist released an article titled “Germany’s Surprising Economy” (August 20th, 2005) which highlights the country’s revival of its business and consumer confidence as well as domestic demand…

People blog for a variety of reasons, for many, it offers a chance to be heard, to be discovered, and to network. If you are really good you can even make money along with making an impact. I started blogging for a similar reason, vanity, or better said…