Amy Maclean
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Programming
Next Generation Takes the Reins at RFD Network
Long focused on rural America, the programmer behind RFD-TV is entering its next era.
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Influencer Marketing
Influencer Marketing Gets a Makeover with NAD Certification Initiative
The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]
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Events
How Hallmark Keeps the Magic Alive: A Q&A with the Brand’s Chief Communications Officer
We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more cohesive part of the overall Hallmark brand.
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Programming
In the Wild: Netflix Housewarming Party in Philly
Philadelphia’s tallest skyscraper, the Comcast Technology Center, may tower over the city, but Netflix’s new space stole the spotlight last week.
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Influencer Marketing
Not Just for the Big Leagues: NIL Scores for Marketers of Every Size
If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.
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Programming
In the Wild: Hallmark Begins the ‘Countdown to Christmas’
Does Christmas still come if there isn’t a Hallmark Channel “Countdown to Christmas?” Thankfully, we won’t have to find out.
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Programming
Kimmel’s Back: What About Nexstar & Sinclair?
Jimmy Kimmel’s late-night show is coming back Tuesday night—but will broadcast station groups air it?
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Programming
Kimmel’s Back: What About Nexstar & Sinclair?
Jimmy Kimmel’s late-night show is coming back Tuesday night—but will broadcast station groups air it?
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Programming
Kimmel Flashpoint: Some Talking, Some Quiet as Censorship Claims Swirl
There has been plenty of venting on all sides over ABC’s decision to take “Jimmy Kimmel Live” off the air indefinitely and replacing it (at least for this week) with “Celebrity Family Feud.”
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