Amy Maclean
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Programming
In the Wild: DirecTV Rides Upfront Week Wave
With upfronts kicking into high gear this week, DirecTV is debuting a multi-channel out-of-home and digital campaign that depicts the week as a metaphor for what the platform does all year long: showcase the best of TV.
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Programming
Sofia the First Gets a Second Act
“Sofia the First” creator Craig Gerber knew it was time to revive his preschool series when he started seeing the theme song and other original numbers from the series go viral every so often.
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Programming
Why Optimum Launched in2 Network
Optimum is expanding its local original programming with this month’s launch of in2, a new channel that houses News 12 original series.
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Programming
Introducing CFX – A Note from Our Editor
Cablefax, the trusted voice of the cable and broadband industry for more than two decades, today announced its rebrand to CFX, marking a significant evolution in both name and scope.
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Events
AMC Networks’ CMO on Marketing ‘The Audacity’ at SXSW
AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks’ CMO Kim Granito about the motivation behind activating there.
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Programming
Next Generation Takes the Reins at RFD Network
Long focused on rural America, the programmer behind RFD-TV is entering its next era.
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Influencer Marketing
Influencer Marketing Gets a Makeover with NAD Certification Initiative
The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]
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Events
How Hallmark Keeps the Magic Alive: A Q&A with the Brand’s Chief Communications Officer
We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more cohesive part of the overall Hallmark brand.
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Programming
In the Wild: Netflix Housewarming Party in Philly
Philadelphia’s tallest skyscraper, the Comcast Technology Center, may tower over the city, but Netflix’s new space stole the spotlight last week.
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