Amy Maclean
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Influencer Marketing
Not Just for the Big Leagues: NIL Scores for Marketers of Every Size
If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.
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Programming
In the Wild: Hallmark Begins the ‘Countdown to Christmas’
Does Christmas still come if there isn’t a Hallmark Channel “Countdown to Christmas?” Thankfully, we won’t have to find out.
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Programming
Kimmel’s Back: What About Nexstar & Sinclair?
Jimmy Kimmel’s late-night show is coming back Tuesday night—but will broadcast station groups air it?
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Programming
Kimmel’s Back: What About Nexstar & Sinclair?
Jimmy Kimmel’s late-night show is coming back Tuesday night—but will broadcast station groups air it?
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Programming
Kimmel Flashpoint: Some Talking, Some Quiet as Censorship Claims Swirl
There has been plenty of venting on all sides over ABC’s decision to take “Jimmy Kimmel Live” off the air indefinitely and replacing it (at least for this week) with “Celebrity Family Feud.”
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Programming
Disney Jr. Strikes While the Iron’s Hot
Following in the mighty footsteps of “Marvel’s Spidey and His Amazing Friends” is Disney Jr.’s newest preschool entry in the superhero canon: “Marvel’s Iron Man and His Awesome Friends.”
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Programming
What We’re Listening to: CTAM’s ‘Thinking Out Loud’ with BritBox’s CMO
We’re unabashed fans of CTAM’s “Thinking Out Loud” podcast, which features CEO Vicki Lins interviewing some of media’s top innovators to uncover how they tick. Lins was joined by BritBox CMO Diana Pessin in the latest episode.
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Programming
Cozy Connection: Get to Know Hallmark’s New President
With Comcast and Warner Bros. Discovery spinning off their linear network businesses, there’s a lot of uncertainty over where other networks shake out. Hallmark Media’s new president thinks that could ultimately benefit cable TV.
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Programming
Standalone Starz Sees Bundles, Partnerships & More IP Ahead
Starz got its chance to shine Thursday in its first earnings report since being spun off from Lionsgate , with President/CEO Jeffrey Hirsch tackling consolidation possibilities and growth opportunities.
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Programming
Syndeo Embarks on Cable Industry Documentary
You oughta be in pictures, cable. And the Syndeo Institute at the Cable Center is working to make it happen.
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