Allison Schiff, Author at Chief Marketer

Can LinkedIn Become A B2B Streaming Hub?

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following […]

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Online Advertising

Why It Might Be Time To Rebrand The Open Web

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when […]

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AdExchanger Talks

The Force Of Data Gravity, With Snowflake

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

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AdExchanger Talks

The Behavioral Economist’s POV On Marketing Measurement

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.

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Online Advertising

Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly

In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore […]

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Online Advertising

The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of […]

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AI

Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

It’s like that line from “The Godfather: Part III”: “Just when I thought I was out, they pull me back in.” OG ad tech entrepreneurs just can’t seem to stay away from ad tech. Case in point: Firsthand, a startup that describes itself as an “AI-powered brand agent platform,” which was launched last year by […]

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AdExchanger Talks

Straight Talk With Mediaocean CEO Bill Wise

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

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AdExchanger Talks

AI Isn’t Something To Fear – Or Rush Into

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

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AdExchanger Talks

‘Real-Time Creativity,’ With Brandtech CEO David Jones

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.”

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