In a bit of positive press for the oft-beleaguered daily-deals company, TechCrunch has profiled Groupon’s “Grassroots” program, which aims to make it easy for people to do good in their communities. Grassroots uses the same “tipping point” model Groupon’s daily deals have. “While the exposure and raised funds are great, the real value of these…
Content marketing is a fast-moving train to engagement, relationships, trust and other wonderful “destinations” that marketers don’t want to miss. Last week we looked at the definition of content marketing
Like it or not, attention spans are getting even shorter, which is a reality marketers have to be mindful of when it comes to the content they produce. The challenge is understanding how to pump out brief forms of communication to engage with prospects and customers. Here are five types of “snack-size content” marketers should…
On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them
Following up its report on content marketing, produced with the help of Outbrain, Econsultancy is taking a look at what some experts foresee regarding content marketing in 2013. For instance, in response to the question “Why does content marketing seem to have reached a tipping point this year?” James Carson, a freelance content strategy consultant,…
Groupon has acquired Glassmap, a startup that has created a location-based deals discovery app. In October, Glassmap unveiled a feature enabling local businesses to target users of the app based on their interest, activity and location, which sounds like a nice fit for Groupon Now. Glassmap learns about a user by looking at their Facebook,…
“Content marketing, at its essence, is really just a connection,” writes Daniel Burstein at MarketingSherpa. “It’s linking those who know something (subject matter experts) with those who want to know it.” This is where subject-matter experts come in handy, especially when more complex subjects are being covered. But to squeeze the best responses out of…
Groupon has taken a step toward closer to dongle-to-dongle combat with Square with its announcement of its Groupon Merchants app for Android (v2.2), which implements Groupon Payments into the platform. In other words, Groupon’s updated Merchants app for Android devices enables merchants to accept credit card payments using Groupon Payments, which utilizes a small card…
The multifaceted world of marketing lends itself to various misunderstandings, and the specific realm of lead generation is no different. Misconceptions that plague businesses and their understanding of what’s really involved in generating high-quality leads can be big hurdles to performance and results. So to shed some refreshing light on things, we spoke with some…
By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo In the past year, marketing automation has passed a tipping point. So many B2B marketers at this point have purchased the professional equivalent of a Ferrari - a pricey, powerful system designed to create personally relevant experiences tailored to the unique needs of every potential…
