For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and […]

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between advertisers and publishers. With over 100 RMNs in the US alone, commerce media is expanding across verticals like travel, finance and health care. This […]

Starz got its chance to shine Thursday in its first earnings report since being spun off from Lionsgate , with President/CEO Jeffrey Hirsch tackling consolidation possibilities and growth opportunities.

The flagship store has increased local sales 15% higher than Wayfair’s national average and more than half of store shoppers are new to the brand.   Wayfair’s inaugural large-format store in Wilmette, Illinois, is driving new customers to its brand and boosting sales. In fact, sales in Illinois are 15% higher than Wayfair’s national average […]

PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).

By Alexandra Theriault, Chief Growth Officer, Lotame As consumer demands rise and the threat of third-party identifier deprecation looms, shifting to first-party data is no longer theoretical—it’s vital. But despite major investments, many enterprises still can’t meaningfully activate their first-party data. Why? The problem isn’t technology. It’s politics. Siloed teams, legacy infrastructure, and misaligned incentives […]

As the BIG3 basketball league heads for its eighth season, founders Ice Cube and Jeff Kwatinetz share how they’re reinventing the game to deliver a next-level sports experience for fans and team owners.   What was the inspiration for forming the league in 2017? How has it evolved since then? The inspiration was that fans […]

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. How are social-first, […]

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the […]

This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.