Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […]

How Crayola’s emotional storytelling marketing campaigns earn 6 billion impressions with targeting adults. Its latest campaign debuts for back-to-school shopping season.  Crayola’s art supplies may be designed for kids, but it’s marketing campaigns often target adults.   Crayola’s recent marketing and brand initiatives all center on the meaning and importance of creativity, said Victoria Lozano, chief […]

Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some of […]

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

Spanish-language streaming platform ViX was a major talking point during TelevisaUnivision’s 2Q25 earnings call Tuesday.

This week’s hot takes on hot topics in experiential marketing cover Cheesesteak Races, puppy lounges and how brands responded to “ColdplayGate.”

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

On the agenda: trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and “intentional design.”

Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.