HARLEY DAVIDSON
The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning
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The Vision & Illusions Of Mergers & Acquisitions
We all see the news reports - coming thick and fast these days - announcing that yet another promotion agency has surrendered its independence in search
Style Points
Because of the incredible success and buzz created by this promotion for Levi Strauss's Slates slacks, Chris and Matt were deluged by interview requests.
TRADE & SALESFORCE
Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and
The Nation’s Top Promoted Brands
There's a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among
Ai Quiero!
Taco Bell capitalizes on Dinky fever this holiday season with plush dogs that speak when you squeeze them. Four different dogs wear accessories and say
FOOD
Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford
Samsung Joins MovieFone
For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung's electronic gear as prizes.Callers to
Account-Specific Spotlight: Detroit
Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering
Taking the Big Idea from Boston To Bombay
How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop
