Responsive Web design continues to gain attention and implementation, as all kinds of companies across all industries try to offer consumers prime experiences no matter what device they’re on. However, it seems that there’s a hurdle that’s hindering the adoption of responsive design: advertising. Jenny Xie writes about this difficulty for PBS MediaShift, and while…
Twitter Cards, which help developers richly display their content within tweets on the Web and on mobile devices, got some nifty improvements on Tuesday. The social network, which says more than 10,000 developers utilize Twitter Cards, announced mobile app deep-linking in Cards. Though it might sound ubernerdy, it’s a feature that enables users to tap…
Email continues to be a mainstay for businesses, despite the onslaught of social media and all things mobile. A report from iContact affirms this and finds that 83 percent of small and medium-size businesses say email is important or critically important to their overall marketing strategy. The report also notes that businesses are spending more…
LivingSocial has an agreement in place with Custora, a “predictive marketing analytics platform that helps retailers identify their most valuable customers and keep them coming back.” The daily-deals company will use Custora’s platform to help it improve its predictions of customer behavior and shopping activity. The two companies have laid out two initiatives: –
There’s little doubt that Facebook pages remain an essential part of many companies’ marketing strategies, but there’s also little doubt that brands are frustrated by the chokehold the social network has on the reach of a page’s posts. Last year, Facebook shared that brands’ page updates were seen by an average of just 16 percent…
Twitter recently introduced gender targeting for its advertisers, which means marketers should be even more focused on how demographics play a role on their efforts on the social media platform. After all, understanding who your followers are can be the difference between pathetic engagement and frequent conversations. Ann Smarty, founder of My Blog Guest, shares…
Pardot, a B2B marketing automation software provider, has put together an infographic offering some pointers for busy marketers who are tasked with social media campaigns. As if marketers didn’t have enough to worry about, social media has entered the picture to gobble more and more of their time each day. However, all that’s needed to…
According to Nielsen’s “The Mobile Consumer” report, 57 percent of smartphone owners in the U.S. get mobile ads at least once a day on their phones, while 24 percent get them weekly, 10 percent get them monthly and 8 percent get them less than once per month. South Korea (78 percent), Turkey (74 percent), China…
E-commerce sites can run a series of great A/B or multivariate tests for conversion rate optimization (CRO) and expect a 20-something lift in sales, at best. Lead-generation marketers are fortunate because they can expect a much bigger impact on their results, according to Justin Rondeau, editor of WhichTestWon, writing for Econsultancy. “In fact, the average…
According to a recent report from Experian CheetahMail, the best time to send emails is between 8 p.m. and midnight. During this portion of the day, email marketing campaigns in North America get the highest unique open rate, unique click rate, transaction rate, revenue per email and average order value. Experian CheetahMail also found that…
