Facebook marketing is the subject of countless articles, blog posts and studies these days. The social network, which welcomed more than 144 million unique visitors in February, has been hailed as an effective channel by some, while others scorn it as a waste of money. But “the Facebook problem” is this: “brands have forgotten about…
Whether you’re running a site that wants visitors to make a purchase, download a white paper or watch a video, if you’re not focusing on landing page optimization and conversion funnel testing, you’re not squeezing the most out of every visit your site gets. Amman Badlani, associate director of online marketing and analytics for Planed…
Eloqua, a marketing automation provider acquired by Oracle in February, has put together an infographic lending some hard numbers to determine whether social CRM is just an empty buzzword or a meaningful trend worthy of attention. Here are some of the findings included in the infographic: –
Foursquare hasn’t hit its stride yet in 2013, despite its steadfast adherence to the idea that it can become the “location layer for the Internet,” as Foursquare co-founder Dennis Crowley says. Jon Evans at TechCrunch asks a pertinent question: Does anyone actually think that Foursquare has a better chance of being the location layer for…
By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the fifth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this Revenue Marketing
At last month’s LeadsCon conference in Las Vegas, Joeri Weyenberg, vice president of marketing for Kaplan University, was named LeadsCouncil’s 2013 Executive of the Year. He was part of a list of 18 distinguished nominees, who each exhibited a dedication to a high standard of lead-generation best practices. To learn more about Weyenberg and his…
Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the smaller screens of mobile devices. According to the latest numbers from comScore, 133.7 million people in the U.S. owned smartphones in February,…
Get Satisfaction, which helps companies build engaged communities, created a — dare I say it — cute infographic as a tribute to community managers across the world. Community managers wear many hats in order to do their jobs well. Here’s how the infographic splits up the roles: –
Google has been and is still the reigning king of search, with comScore reporting that it claimed 67.5 percent of search queries in the U.S. in February. But with the emergence of mobile and the popularity of standalone sites and apps with specialized search results (e.g., Yelp, Amazon, TripAdvisor), it’s clear that the search game…
Prestige Marketing Inc., an online marketing solutions provider, has created an infographic laying out the benefits of affiliate marketing. The company defines affiliate marketing as “paying a commission for a set of affiliates to independently advertise your brand.” Here are some of the highlights: –
