Alyssa Boyle, Author at Chief Marketer

TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

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Cynsiders

AI Is Rewriting The CTV Advertising Playbook

By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody streaming wars. Despite deepening consumer distrust of AI content, […]

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CTV Roundup

CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.

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CTV Roundup

Streamers Compete For Subscribers, Distribution And Programmatic Prowess

TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.

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CTV Roundup

What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.

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Online Advertising

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

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CTV Roundup

Super Bowl Advertisers Tried To Play It Safe – But Some Commercials Still Caused Controversy

This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.

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Marketers

Hyundai Is In Hot Pursuit Of Incremental Reach

Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.

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CTV Roundup

Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

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Online Advertising

StackAdapt Secures $235 Million To Invest In Global Expansion And AI

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.

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