Alyssa Boyle
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Marketers
Amazon Audiences Are Coming To Netflix
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.
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Marketers
Fresh Step’s Valentine’s Day Campaign Bolsters its Brand Refresh – and Cat Adoptions
The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates.
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Marketers
Say Hello To SAGE, The Latest Agentic AI Platform
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.
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CTV Roundup
AI Made A Record Play During Super Bowl LX
Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot of […]
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Cause Marketing
St. Jude Children’s Hospital Returns to Super Bowl to Connect With New Audiences
St. Jude is returning to the Super Bowl with a different focus. Here’s how it hopes the Big Game will help achieve its goals.
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Marketers
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […]
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Marketers
The Super Bowl Is A ‘Performance Trigger’ For Marketers
The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.
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Cynsiders
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down […]
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CTV Roundup
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]
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Cynsiders
AI Is Rewriting The CTV Advertising Playbook
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody streaming wars. Despite deepening consumer distrust of AI content, […]
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