Alyssa Boyle
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AI
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
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AI
LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L.
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The Big Story
The Apple Bites Back
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
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AI
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
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CTV Roundup
Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […]
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The Big Story
Google Had Its Day In Court. Now, It’s Amazon’s Turn
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
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Marketers
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.
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CTV Roundup
NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
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CTV Roundup
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.
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The Big Story
DOOH You Like Women’s Sports?
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.
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