Alyssa Boyle
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CTV Roundup
Streamers Compete For Subscribers, Distribution And Programmatic Prowess
TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.
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CTV Roundup
What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.
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Online Advertising
LinkedIn Launches Its Own Conversion API
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.
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CTV Roundup
Super Bowl Advertisers Tried To Play It Safe – But Some Commercials Still Caused Controversy
This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.
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Marketers
Hyundai Is In Hot Pursuit Of Incremental Reach
Hyundai’s latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26, the weekend before the Super Bowl.
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CTV Roundup
Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway
This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.
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Online Advertising
StackAdapt Secures $235 Million To Invest In Global Expansion And AI
Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.
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Online Advertising
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
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