While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.

The publisher monetization startup ArcSpan raised $5.2 million in a seed extension round Wednesday. It will use the fund to invest in its tool set, which simplifies how publishers can use their first-party data.

Helen Katz, EVP, Research for Publicis Media, isn’t just an expert on data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the […]

From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is […]

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

Amazon has more than 1,000 generative AI applications built or in the works, which will reduce the number of employees Amazon needs, CEO Andy Jassy says.   Amazon is pouring money into artificial intelligence, and its investments are starting to take shape. CEO Andy Jassy detailed a few in his recent message to employees:  Amazon […]

By Chris Hogg, Chief Revenue Officer, Lotame   AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

Building wraps are all over San Diego this week as Comic-Con takes over the city, but none beckoned us over more than the sight of a looming Pedro Pascal as Reed Richards in “The Fantastic Four: First Steps” (the rest of the cast was on the oversized poster, too…). Underneath the huge banner, at Martin […]

There’s no better call to action than money in the pocket. More than 1,000 consumers in L.A. were blessed with dollar bills by Jamba’s roving street teams to use for the brand’s $1 smoothie deal on National Smoothie Day, June 21. The Blended for Everyone campaign, a follow-up to the brand’s 2024 repositioning, Hello Sunshine, […]