Australia Post has acquired the global operations of PrintSoft, including PrintSoft Americas Inc., for an undisclosed sum.
PrintSoft develops variable print software for direct marketing and represents Australia Post’s first U.S. acquisition.
Three years ago, the two developed Australia Post’s Post eLetter service, which enables clients to create letters, invoices, statements and postcards on their desktops and then transmit them electronically to an Australia Post service bureau. At that point, they are automatically aggregated, sorted and produced with bar codes. This process is also called hybrid mail.
PrintSoft will operate as wholly owned subsidiary of Australia Post and will retain its management team. It will be based in Melbourne, Australia and has American offices in Chicago
