Estée Lauder has signed actress Ashley Judd as the spokeswoman for its new skincare and cosmetics brand, American Beauty.
The brand is set to launch in October at Kohl’s department stores. A complete rollout is expected in the fall of 2005.
“Ms. Judd is glamorous, elegant, intelligent while being warm and accessible and we’re confident that women will connect with her,” COO William Lauder, said in a statement.
Judd, 36, is married to Scottish motor racing star Dario Franchitti. She is costarring with Kevin Kline in the film De-Lovely, about American music legend Cole Porter, which opens this weekend.
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