America Online Inc has chosen DoubleClick Inc. to furnish ad serving, inventory management, workflow tools and delivery operations to its Media Networks.
Those include AOL, AOL.com, AOL Instant Messenger, CompuServe, Netscape, Mapquest, Moviefone, Time Inc. Interactive, CNN and CNNMoney.
The deal will reportedly enable them to develop faster and more complex ad campaigns as well as provide advertisers with faster, deeper and more centralized reporting on their campaigns.
