AOL Latino, Fort Lauderdale, Fla., an Internet service provider for U.S. Hispanics, announced the launch of its largest television advertising campaign reaching all major Spanish language Networks including Univision, Telemundo, Telefutura and Azteca America, as well as cable outlets.
AOL Latino 9.0 Optimizado CD-ROMs will be distributed in major retail outlets this fall. CD-ROMs also will be circulated through direct mail and promotional events.
In addition to running television advertisements, radio spots will air on national Hispanic radio networks. Specialized promotions will kick off in Miami and Chicago. The campaign, which will be divided into three phases running through late December, launches with a new commercial focusing on educating Hispanic families on the benefits of getting Internet service in the home.
AOL Latino also is offering a $50 bounty to its existing members when they refer a friend to the service, and that friend becomes a paid member, according to the company. The program titled
