Anheuser-Busch has promoted Michael J. Owens to the newly created position of VP-sales and marketing.
Owens will take charge of all marketing divisions while retaining his U.S. sales responsibilities. He also joins the company’s strategy committee of top executives and will remain on the firm’s management committee.
The company said the move recognizes the importance of sales and marketing on the corporation’s performance and units the two areas under a single direction.
Owens joined Anheuser-Busch in 1981 and has held a variety of management positions since including brand marketing where he led the Budweiser business.
Two other employees—Robert C. Lachky, VP-brand management and director of global brand creative and Anthony T. Ponturo, VP-global media and sports marketing—have joined the company’s strategy committee.
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