Alloy Inc. has acquired Student Advantage Inc.’s OCM Direct subsidiary for $15.6 million.
OCM Direct, or “On Campus Marketing,” is a direct marketing business that provides to college students and their parents a variety of college- or university-endorsed products. Products range from residence hall linens to care packages to diploma frames.
“We view the business as an outstanding complement to our already extensive on-campus marketing activities,” said Matt Diamond, CEO of the New York-based apparel cataloger Alloy in a statement. “OCM further solidifies our already strong relationships with colleges and universities throughout the country.”
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