Alice Joy Zea, former president of AZ List Marketing, died May 1. She was 91.
She was born on Jan. 26, 1919, in Brooklyn, NY, the daughter of Samuel and Norma Katz. (The family name was later changed to Karl.) She received her B.A. in psychology from New York University in 1940, the first member of her family to graduate from college.
Between 1940 and 1944 she worked in personnel at Bell Labs in New York, and in 1944 she married James Gwin Zea and moved to California. Returning to New York in 1945, she worked at Revlon until 1948 when her first daughter, Kristi, was born. Her second daughter, Marni, was born four years later. In 1962 Zea went to work for her brother, Arthur Martin Karl, founder and president of Names Unlimited, a list brokerage firm in New York. She worked at there until her brother
