Meredith Corp. awarded its American Baby Files to American List Counsel as of Nov. 1. The last-12-month file contains 1.7 million records.
Other files in the group are American Baby Spanish-Speaking New Moms, with 44,500 names; Opt-in E-mail Addresses, with 960,000; and Pre-natal, with 294,000. The 1.7 million-name file is also available as the Enhanced Composite Interest Subscribers.
American Baby is a controlled circulation publication. Subscribers typically fill out a subscription card at their doctor’s office and receive the magazine free. Subscribers’ average income is $34,200.
ALC manages the Meredith shelter publications . Direct Media Inc. had managed the American Baby lists.
Selections include last-one-, last-three- and last-six-month actives, postnatal actives, first-time parents, expires and more. The 12-month file is priced at $95 per thousand base.
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