American List Counsel Inc. has won management of the ADVO Resident List. The appointment takes effect July 23.
The file offers 126 million U.S. resident addresses and has been managed by Mal Dunn Associates, Brewster, NY.
ADVO Inc., established in 1929, is a full-service targeted direct mail marketing services company. The firm specializes in shared and solo direct mail services.
American List Counsel is based in Princeton, NJ.
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