American Express Incentive Services has named David Terry as general manager of the new consumer promotions group.
He will be responsible for the overall strategic direction of growing the stored-value card business in the consumer marketplace. The post took effect Jan. 3.
“Consumers are requesting their rewards on plastic more than ever before,” Terry said in a statement. “The most significant growth potential in the consumer arena includes the conversion of rebate dollars, reward-with purchase and loyalty incentives.”
Most recently, Terry worked for Kobie Marketing, a consumer loyalty agency, as chief strategist.
AEIS is an affiliate of American Express and is headquartered in Fenton, MO.
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