AEGF Mobile Games will partner with NBC Sports to license and distribute NBC Sports-branded mobile video games.
Under the deal, AEGF will use NBC Sports content to create the games, many of which will be directly interactive with NBC Sports broadcasts.
The games will be available through all major wireless carriers before the 2006 Winter Games start in February, and will include golf, hockey, horse racing, poker and skiing, AEFG Mobile Games spokesman Michael Meyers said.
“Wireless video games are a natural extension of the NBC Sports brand,” said NBC Sports President Ken Schanzer in a statement. “This is a great way to utilize our content to reach out to the all-important 18-34 male demo in an entertaining and relevant way.”
