New York City-based A&E Network has partnered with Mouton Cadet wine for a Legends of France promotion to support the premiere of the network’s four-hour miniseries “Napoleon.” The series, starring Isabella Rossellini, John Malkovich and Gerard Depardieu, premieres in April. A sweepstakes, offering a trip for two to France’s Bordeaux wine region with vineyard tours and a tour of the Napoleon Museum, supports. Consumers can enter at AETV.com from March 1 to April 15. TV spots will run across A&E and Biography channels, in addition to radio spots, events and P-O-S displays. Fairfield, CT-based catalyst, agency of record for Mouton Cadet’s importer Caravelle Wine Selections, developed the program and P-O-S. Atlanta-based The Gem Group handles for A&E.
