Little Rock, AR-based Acxiom Corp. and TeleDirect International Inc., Scottsdale, AZ, have signed an agreement for TeleDirect to integrate and resell Acxiom’s data products.
Under the agreement, TeleDirect’s Liberation 6000 marketing campaign product would access data from Acxiom’s InfoBase Profiler database through the Internet. TeleDirect’s customers may then automatically select the best campaign message for each customer.
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